Photo & video reviews that convert: 7 proven tactics

Authentic customer photos and videos are among the most persuasive content on a product page: they show the product in real homes, on real people. Here are seven tactics to collect more of them and put them to work.

Seven tactics

• Ask for a photo directly in the review request email
• Keep upload to a single drag-and-drop step
• Send the request after delivery, when the product is in hand
• Approve good submissions quickly from the moderation queue
• Show media galleries on the product page, near the buy button
• Feature your best photos in a carousel on landing pages
• Use video reviews on the Professional plan for your hero products

You don't need to do all seven at once. Start with the request email and the product-page gallery, then add the rest as your review volume grows.